Articles by the Greffe Law Firm

Free Gifts – Tied Offerings

By Pierre Greffe - Comparative advertising

Directive 2005/29/EC of the European Parliament and of the Council, of 11 May 2005, concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC and Directives 97/7/EC, 98/27/EC and 2002/65/EC of the ...
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Comparative advertising – Comparison table – Art. L.121-9 of the French Consumer Code

By Pierre Greffe - Comparative advertising

Comparative advertising can take very varied forms. Thus, comparison lists, such as comparison tables for fragrances, may be considered comparative advertising within the meaning of Article 2 of Directive 84/450/ECC as amended by Directive 97/55 if they explicitly ...
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Artistic property – Advertising illustration – Protection – Commissioned work for advertising – Article L. 132-31 of the French Intellectual Property Code (CPI).

By Pierre Greffe - Intellectual property in literature and art

An advertising illustration combining graphic and photographic elements may be protected under Section I of the French Intellectual Property Code [Code de la propriété intellectuelle (CPI)]. A publishing company would ...
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Sign – Moral right – Right of adaptation – Advertising film

By François Greffe - Promotional contribution

The inalienability of the right of integrity, a principle of public policy, precludes the writer surrendering to the assignee, on a preliminary and outright basis, sole discretion as to the use, dissemination, adaptation, withdrawal, addition and changes that the ...
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Copyright – Photographs – Originality – Conditions

By Pierre Greffe - Visual advertising

It is consistent that the photographer’s work consisted in taking photographs of two-dimensional images which he was asked to faithfully reproduce under the supervision of the designer of the said images. The photographer did ...
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